Herd & Grace launches 2026 holiday gift guide with 12 premium meat picks

Herd & Grace is pitching its 2026 holiday lineup in Los Angeles with Wagyu, grass-fed beef, lobster, Ibérico pork and curated gift boxes. The company says all holiday gift boxes ship free nationwide, aiming to make holiday gifting and entertaining easier for meat-focused shoppers.

Why it matters: - Herd & Grace is targeting holiday shoppers who want premium food gifts and centerpiece proteins instead of standard grocery-store options. - The 2026 lineup is built around specialty cuts, curated boxes and gift cards for holiday entertaining, gifting and special occasions. - The company says all 2026 holiday gift boxes ship free nationwide, which could make the premium offerings more competitive for online buyers.

What happened: - Herd & Grace unveiled a 2026 Holiday Gift Guide built around 12 holiday-themed protein picks. - The Los Angeles-based butcher and online meat purveyor is promoting Wagyu, grass-fed beef, lobster, specialty cuts, lamb, seafood, chicken and sausage. - The company is using the holiday campaign to spotlight its retail butcher shop in West Los Angeles and its direct-to-consumer national shipping. - The full collection is available through the 2026 Holiday Gift Guide at the holiday gift guide.

The details: - The lineup includes premium Wagyu from Australian Robbins Island and American Raised full-blood Wagyu. - The new Herd & Grace Steak Store in West Los Angeles offers knowledgeable staff, specialty cuts, steak tastings and on-site parking. - The brand highlights key beef variables such as breed, genetics, origin, feeding practices and marbling. - The selection includes ribeye, New York strip, filet mignon and other cuts for steak-focused holiday meals. - The Wagyu Snob Box is positioned as a premium gift assortment for steak-heavy holiday gifting. - Cape Grim grass-fed and grass-finished beef from Tasmania gives shoppers a different option for flavor-focused and health-conscious buyers. - The Surf & Turf Lobster Collection pairs steak and lobster for holiday dinners, date nights and New Year’s Eve celebrations. - The specialty assortment includes Spanish Style Galiciana beef from Tasmania and Campo Grande Ibérico pork. - The Best of Herd & Grace box bundles specialty offerings into a gift option for food lovers. - Herd & Grace gift cards give recipients a way to choose their own products. - The Athlete's Choice Box is designed as a protein-forward option for athletes and health-conscious eaters. - The holiday collection also includes the Galiciana Collection and specialty steak samplers.

Between the lines: - The campaign leans into indulgence, but it also reframes premium meat as a practical holiday gift category. - The emphasis on origin, genetics and sourcing is meant to differentiate Herd & Grace from conventional meat counters and mass-market grocery offerings. - The wide mix of boxes suggests the company is trying to serve both gift buyers and shoppers stocking freezers for later meals.

What's next: - Herd & Grace is directing shoppers to the 2026 Holiday Gift Guide for the full assortment. - The company is likely to keep pushing holiday gift boxes, specialty cuts and nationwide shipping as the season progresses. - Customers can visit Herd & Grace for more information.

The bottom line: - Herd & Grace is betting that premium proteins, curated boxes and free shipping will turn holiday meat buying into a gift-driven business.